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WWF work from Ogilvy Budapest

Submitted by Dabitch on Mon, 12/04/2006 - 12:43.
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So what's going on here? Ogilvy Budapest shows a familytree for WWF to make a sad point.

See full ad inside.

The headline reads: Help us reverse the process.

Agency: Ogilvy & Mather Budapest
Art Director/Copy Writer: Dalbir Singh
Client: WWF


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Average: 0 (70 votes)
Submitted by Plywood on Mon, 12/04/2006 - 16:42.

Yeah but the original way is just a family tree and has nothing to do with a diminishing population. Doesn't work for me.