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Howling bad duplicaism for Renault and Nova

Yes, we've got yet another example of the dangers of using stock imagery. Antoan sent in this badland duo of a newly released billboard of Nova Television TV station in Sofia, Bulgaria and a print ad for Renault.

Renault:

Nova:


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Average: 5 (2 votes)

i appreciate the problem, but from a client & agency perspective, the odds of anyone seeing both (let alone remembering both) are so minutely small.

that being said, it's a nice little idea, but nothing spectacular.

I find it rather bizarre though - not the stock-coincidence but rather that the image doesn't seem like stock. Seems to me that the Nova campaign simply ripped and flipped the Renault image.

Where is that Nova campaign from? Is that cyrillic?

Nova Television TV station in Sofia, Bulgaria