Link Lust: Don't link me this way.

Beers and Ideas (bbdo) blog has an interview with Marcello Serpa the mastermind of AlmapBBDO in Brasil youtubeified on their blog. Part two will be coming soon.

Scott G at the advertising industry newswire explains BCS (Bad Client Syndrome) and ADD (Awful Agency Disease). An example of the former:

Be 65% Consistent Half the Time
Keep changing the boundaries of what you demand of the agency. Make certain they are always second-guessing themselves so that middle-of-the-road creative solutions are suggested. Then complain about those. And blame one of the people at the agency. A different one each time.

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