End of Game for Peugeot
Submitted by caffeinegoddess on Fri, 09/08/2006 - 16:35.
Early last month a spot for Peugeot 407 began airing in Europe. From the press release sent in to us from the good folks at BETC Euro RSCG:
Other than a 2’’ sequence filmed in reality, the ad was a totally exceptional production: all elements were totally new creations except for the 407 itself which was worked graphically. All the elements were then processed in 3D. The director spent a long time with a professional car video game player in order to reproduce game moves that only very top drivers can achieve.
And I'm sure he enjoyed it. :)
Check out the ad below:
Peugeot 407 SW - End of Game (2006) 0:45 (France)
Related: Adland Memes: Video Games
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