The Economist Claims Internet Advertising the Ultimate Marketing Machine

An article from The Economist takes a look at online marketing and advertising, claiming that it is becoming more measurable and less wasteful (a la the famous quote "Half the money I spend on advertising is wasted. The trouble is, I don't know which half.") The article takes a look at some of the new ways people are trying to improve metrics and payment methods (using per sale vs. per click) as well as viral advertising.

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