Snapple gives Bostonians more music, less ads
Submitted by caffeinegoddess on Thu, 05/25/2006 - 22:15.
Beginning tomorrow and running through July 4th, Boston area rock radio station WFNX will be commercial free thanks to Snapple.
According to the New York Times, they are paying a $2 million for the privilege of purchasing every minute of the station’s advertising time for the six-week period, with non-traditional recorded audio collages, live DJ reads, bumpers, and sweepers all in support “brandcasting” Snapple beverages.
I think this is a fabulous idea. Another Boston radio station had sold hour blocks right after prime drive time (9-10am) to a local dealership. It's a great way for terrestrial radio to stay competitive against the satellite companies.
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