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Strange AXE shower gel ad from Belgium

Submitted by caffeinegoddess on Mon, 05/08/2006 - 15:42.
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Submitted by Dabitch on Tue, 05/09/2006 - 15:18.

That amkes no sense at all. Axe is supposed to drive women crazy horny, not make them play Simon Says.

Submitted by Allan1 on Wed, 05/10/2006 - 22:39.
Submitted by Allan1 on Wed, 05/10/2006 - 22:43.

I forgot to mention in the 3rd ad, that the girl was furious because she found out that he was cheating on her.

(A)

Submitted by Dabitch on Wed, 05/10/2006 - 22:46.

Do what he says? That's not what I read into the Axe "Ideal Woman" (and Axe Ideal woman variant) ads rom 2003 that you describe. Those women are just crazy horny for the axe-stinky guy. They'll put up with anything just to get some. The (camera p.o.v.) guy never says anything, he's just being hit on.

Submitted by Dabitch on Wed, 05/10/2006 - 22:49.

Still, I think those are are more Axe than this simon says game played in the Belgian one. That's just off.
How hard can it be to get something to stick to a perfect (and heavily copied) proposition people? :)

Submitted by Dabitch on Wed, 05/10/2006 - 22:54.

PS - my current favorite Axe ad is Residue. My first favorite was Paid Pipers revenge (Lynx == Axe) which holds up pretty good for being ten years old, all IMHO of course.

Submitted by Plywood on Wed, 05/10/2006 - 23:21.

Cringeworthy.

This whole campaign makes women look like brainless dolts.