GE's Ecomagination campaign gets interactive

On Friday, GE broke a multimillion-dollar campaign a campaign to explore media beyond commercials and print advertisements, which was written up in the NYTimes. The interactive campaign by Blitz, titled "G.E. One Second Theater," gives a behind-the-scenes look at the Ecomagination campaign by BBDO. According to the NYTimes, "the campaign is intended specifically for new media like digital video recorders to watch expanded versions of the spots (as well as on the campaign's microsite), and the MySpace social networking service, where visitors can read a mock profile of Elli Font, the elephant star of one of the commercials." Poodcast recorded from Elli's point of view as well as other characters from the spots are also being used.

Superadgrunts, check out the ads by BBDO:

"Tower"

"Singin' In The Rain"

"Trains"

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