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Orange 3G banner follows you through websites

Submitted by Dabitch on Wed, 05/03/2006 - 10:48.
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Y&R in Israel created a banner for 3G playlist cellular service that was a little different. The banner, once clicked, takes you on a journey through the leading websites and back to where you started. It might be the first time in Israel that the leading websites have co-operated to show the same banner and get "travelled through" as that's what the banner does. Y&R claims not only a 4.5% click rate, but also that this banner propelled the internet advertising as a whole since it opened new doors.

See the banner in action.


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Average: 0 (70 votes)
Submitted by itsmylongaddress on Thu, 05/04/2006 - 10:10.

The music takes it all...

Submitted by MaryWills on Thu, 05/04/2006 - 19:08.

Ah i see, it's like that iPod domino spot, well, somewhat.

Submitted by evahasson on Sun, 05/07/2006 - 10:01.

Well to be exact, this banner went up in March .... so if my maths are correct, I think the ipod ad came afetr

Submitted by Dabitch on Sun, 05/07/2006 - 10:07.

Nobody told me the date this banner ran, so I guess we'll just have to take your word for it. Who are you?

Submitted by evahasson on Sun, 05/07/2006 - 10:14.

I work for Y&R and was involved in the development of the campaign

Submitted by Dabitch on Sun, 05/07/2006 - 10:29.

Ah. For how long did the banner run?