Cricket Cola asks Coca Cola to cease-and-desist stealing tagline

Adage reports about the tiff between Coca Cola and the green tea happy soda called Cricket Cola who have been using the tagline happiness in a bottle for the past two years. Cricket want Coke to stop using the same tagline and now run print ads with the headline "Hello Goliaths, Meet David" explaining who was the happy in a bottle first.

"Cricket's marketing efforts -- and its ability to build a distinctive brand around the 'Happiness in a bottle' tag line -- is threatened and frankly can be destroyed by Coca-Cola's marketing power and use of that message in its current worldwide marketing campaign," the letter said. "Coca-Cola's conduct in that regard would support a finding of trademark infringement under [paragraph/section] 43(a) of the Lanham Act."

Lets hope for a happy ending.

Funnily enough, as Cricket Cola huffs and puffs at Coca Cola, someone else out there is feeling a little ripped off. Meet an even smaller David : Cricket Soda - "They stole my idea once again". ;)

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