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Dunkin' Donuts breaks new advertising campaign

Submitted by caffeinegoddess on Mon, 04/10/2006 - 18:31.
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Dunkin' Donuts breaks a new advertising campaign today with the tagline, "America Runs on Dunkin'". A multi-million dollar effort by Hill Holliday, Boston, the campaign positions the brand as how keeps busy Americans fueled and on the go.

Components of the campaign include eight 30-second and eight 15-second television spots, nine radio spots, a multi-tiered print effort, in-store advertising, outdoor program and online. There are two spots are currently on the Dunkin' site. Check them out here.

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Average: 5 (2 votes)
Submitted by Plywood on Tue, 04/11/2006 - 06:08.

Somewhat directionless randomness.
I guess i'm supposed to like it.

Submitted by mpasos on Tue, 04/25/2006 - 01:41.

AWSOME NEW ADD! Very CATCHY:-)