Latest Scion "Inspiration, Pesonalization, Realization" (2006) Print (USA)

Last summer, ATTIK - Scion's creative agency of record -
began releasing a series of distinctive gatefold print ads that use a three-stage approach. They show inspiration first, then realization and last is personalization where a stock version of the Scion model is shown with available accessories for
customization.

In this ad, they asked 25-year-old artist Books III to do his Scions, he did and dubbed it the Scion xB City of Dreams.

Front:

Double-page spread:

Back:

Between now and June, the new ad will appear in targeted print magazines, lifestyle books aimed at young urban trendleaders, including Juxtapoz, Rides, Revolver, Theme Magazine, etc.

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