Staples - Easy Button - Great Wall (2006) :30 (USA)

People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"

Featuring: A $10,000,000 Jerry Seinfeld and Bill Gates
Agency: Crispin Porter + Bogusky
Factoid: On top of Jerry's ten mill, this campaign's going to have an estimated 300 million bucks behind it.

Russel Brand and Britney Spears ignore the elephant in the room for MTV

Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.

Russel Brand and Britney Spears ignore the elephant in the room for MTV

Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.

Ode to bar codes. Seriously, you have to listen to it, his love poetry rhymes in Spanish!

Creative: Nacho Valle
Sound mix: freibergmusic
Date of first release: JULY 21 2008