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King Kong VW Touareg ad filmed by same movie crew

Submitted by caffeinegoddess on Sat, 12/10/2005 - 01:21.
in

As part of Volkswagen's partnership with NBC Universal for their release of King Kong ads ad were created with a strategy of remaining as close to the film as possible.

Volkswagen's agency Grabarz & Partner thus developed a campaign, which Universal offered to have produced by Peter Jackson's team in the King Kong setting. "This was an unique offer that we obviously happily accepted," says Jörn Hinrichs, head of marketing at Volkswagen.

It was also an extraordinary move for NBC Universal. "We wanted to ensure that everything was presented as authentically as possible," says Stephanie Sperber, executive vice president of Universal Studios Partnerships. "And what better way to ensure this than to have the same team produce the film, produce the campaign."


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Submitted by Dabitch on Sat, 12/10/2005 - 01:42.

you know, I read the headine as: "King Kong VW Touareg ad filmed by some movie crew" and thought to myself "I bet they had some budget, too, like a couple of bucks. Maybe ten for PR."