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How to Build a Breakaway Brand

Submitted by caffeinegoddess on Thu, 10/20/2005 - 19:34.

in

advertising news

Fortune Magazine has a special feature section on branding in their October 31st issue. The article takes a look at ten companies "who took good brands and made them much, much better". Brands include Google, Sierra Mist, DeWalt, LeapFrog, and Subway.

Technorati Tags: advertising news

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All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.

Latest Adland Commercials

Arby's - Role Play (2008) :30 (USA)

Submitted by claymore on Thu, 12/04/2008 - 14:30.

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food, snacks & eatin' places (ads)

Arby's makes it hard.

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Victoria's Secret - Merry Christmas 2008 - long (2008) :60 (USA)

Submitted by claymore on Thu, 12/04/2008 - 14:00.

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wear - apparel, fashion & bling (ads)

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Barnardos - Break the Cycle - (2008) :60 (UK)

Submitted by Dabitch on Tue, 12/02/2008 - 14:42.

in

sway (pro-bono / non-profit ads)

BBH London creates another controversial Barnado's campaign. Remember the feeding baby cochroaches, methylated spirits and dirty syringes campaign in 2003?
From The Mirror:

More than 300 viewers have complained about a Barnardo's advert showing a father repeatedly slapping his daughter around the head.

The Advertising Standards Authority expects further complaints and says it is one of the 10 most reported ads this year - despite only being on air for two weeks. The ASA said: "People find the graphic violence very distressing. We have launched a formal investigation, looking into taste and decency guidelines."