Cut + Run Editor Andy McGraw recently completed a global spot for Audi through BBH London which is currently airing in the UK and will soon launch in the US. Directed by the ever- innovative Paul Hunter, the commercial is a stylized, choreographed merging of man and machine and the embodiment of human engineering.
Cut to a rhythmic track that includes actual Audi RS6 sounds recorded at a racetrack, "Gymnasts," features a cadre of gymnasts twisting, twirling and moving with precision. It is homage to the RS6's powerful engineering that demands "performance from every part."
"It was an honor to cut for Paul Hunter and an exciting project for many reasons, "says editor McGraw. "It required a combination of cutting to music and accurate comping of multiple layers to get exact timings. It's a great example of how all of the production and post elements come together with powerful effect."
Cute, tasteful, shows that you are not just a one dimensional entity.
Here we see an attractive young lady who has a decent career, is a mother, a wife and yet can go on vacation and have a good time and even turn a few heads of younger men.
On the contrary I think it highlights that she can only be seen as a one dimensional entity in this world - she's eyecandy, sex object, something to lust after. After having three kids (by adoption I presume) and a job teaching future generations her greatest acheivment is still how hot she can look in a bikini. Offensive crap.
The above two comments are just one of the reasons I love AdLand.
aw, c'mere you sentimental sap! *mwah*