Marketing and MRI gone awry
Submitted by claymore on Sun, 03/27/2005 - 04:46.
Those brain-gauging marketing guys are still at it, trying to replace intuition with pseudoscientific data.
"Right now, brain scanning, especially at the level of neuromarketing, is to some degree a matter of tea-leaf reading," said George Lowenstein, a behavioral economist at Carnegie Mellon University.
Robert Lee Hotz of the LA Times reports, via The Seattle Times.
My Magic 8 Ball works just fine for me, and without all that pesky magnetic brain scrambling.
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