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Back down to five agencies pitching on Diesel

Submitted by Dabitch on Thu, 01/18/2001 - 15:38.
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This week is fashion week in Milan, the terribly hip are attending parties and Diesel is throwing their own party tonight to celebrate ten years of great ads and great clothes.

So how is that pitch going then? Well, the six agencies pitching are back down to five agencies....

Paradiset aren't even putting up a fight but have actually declined to participate in the pitch of the Diesel account. The other agencies were all briefed this week, and the third mystery London agency has been confirmed by Diesel to be Lowe Howard Spink - better know right now as "agency of the year" in London.

My my, the world is full of suprises isn't it?


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No votes yet
Submitted by Andreas-Udd on Sat, 01/27/2001 - 14:06.

Suprises? Not really. When Mother left the pitch - they did that this week - I thought to myself.."Maybe they aren't 'too busy' as they claim. Maybe they are smarter than this."
Diesel can not leave Paradiset and go to Cave Arnholt Jonasson without announcing a pitch. Jonas - like all other adgrunts on this planet I'm sure - has probably signed some "I will not steal my agencies clients when I leave" deal.
Jonas Jonasson suddenly opens an agency in London without any clients - and then Diesel is on the pitch.
Doesn't that look a little bit too planned?
It's sh*t for all the other talented agencies involved and it is especially sh*t for the people working on a pitch they are doomed not to win.
Jonas can simply carry on/evolve the Diesel campaign the way it is - as that campaign was started by him and team-mates at Paradiset.
All the other agencies involved are working on a much needed new strategy and new thought/new look/new IDEA for Diesel - and it is such a waste if they don't see the light of day. These other agencies cannot carry on what Paradiset started - that would be plagerising and then what is the point?
If you want one loners opinion - I think anyone BUT Cave Arnholt should win the pitch. The brand needs a re-injection of new thoughts and ideas. All else is failure.
and another thing - these "legal moves" that waste creative agencies time, sweat, tears hope and money should be made illegal.

Submitted by Dabitch on Sun, 01/28/2001 - 13:51.

Youre right about Mumsie. I hope you are wrong about the rest - I think Diesel is in serious need of a refreshment - else they'll end up like Absolut - a once brilliant idea boring us to death.