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New York Observer - FedEx placed in Jeopardy!

Submitted by Robblink on Thu, 12/09/2004 - 19:06.
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All-time Jeopardy! champion Ken Jennings ended his 74-game, $2.52 million winning streak when he asked the question "What Is FedEx?" But that was just the beginning for BBDO, the company's agency of record.

You can read The New York Observer's article here.


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Submitted by Shlack on Fri, 12/10/2004 - 04:29.

"Only one time?" Apparently FedEx thinks "FedEx" would have been the correct answer to the 74 previous Final Jeopardys. Two Shakespeare plays with ghosts? FedEx. The vegetable colored in honor of the Dutch royal family? FedEx. Least populous country in South America? FedEx.

Submitted by James_Trickery on Fri, 12/10/2004 - 05:56.

If anyone saw this ad for real, let us know. The ad ran last Friday, they say, but where?

Submitted by caffeinegoddess on Fri, 12/10/2004 - 16:31.

Nice. Timely and smart.