The perfect advertising medium - homeless peoples coats.
Submitted by Dabitch on Wed, 12/08/2004 - 19:47.
Ben & Jerry's have together with a bunch of nuns thought up an idea that clothes the Dutch homeless in warmer winter gear, while advertising ice-cream.
If that isn't enough of a paradox for you, consider this - we ignore ads, we ignore homeless. A match made in heaven is to advertise on the backs of homeless! ;)
Actually it seems to be the brainchild of the nuns who run a charity in the Amsterdam city centre, they have offered to put stickers on the backs of homeless peoples coats as thanks for Ben & Jerry's donation to their cause.
Read more at the Guardian: Ice cream helps keep homeless warm
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Interesting, actually. Perhaps with delicious ice-cream flavours on their backs, they'll start getting the attention they require. I can even see a public service campaign of the homeless with provocative visuals on their backs (nude women, guns, bombs, etc.) and a line like, "Is this what it takes for you to notice me?"
Cool!
I want to see pictures of that, I wounder why The Guardian did
Thats not a bad idea for a campaign (for the homeless) actually.