General Motors Launches Interactive Video Campaign

GM’s Chevrolet division is launching “Chevy Live”, a full-screen, DVD-quality interactive video application (called a “channel”) that will be the centerpiece of an ongoing campaign for Chevy’s broadband customers. Created by Campbell-Ewald, Chevy Live is available now at http://www.chevrolet.com/chevylive

The Chevy Live channel amplifies Chevrolet’s existing American Revolution campaign and will launch with special footage from the Country Music Awards that were held on November 9, 2004.

Using technology from Maven Networks, the channel will be frequently updated with new content such as music videos from country music artists including Big & Rich and Gretchen Wilson, as well as Chevy promotions and will be proactively delivered to consumer’s desktops. Product information on Chevrolet’s vehicles, with an emphasis on their truck line, will be integrated into the channel to heighten consumer awareness of new launches throughout the year.

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