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Lynx spice up posters with Boris Vallejo pinup art

Submitted by Dabitch on Wed, 05/05/2004 - 00:32.
in

In the USA where Lynx is called Axe, they still seem to be running them surreal ads showing armpits with feet in dating situations. Meanwhile in the UK, the campaign on the same proposition is illustrated with ubercool Boris Vellejos pinup art and point out that all women prefer dry guys. Yup, all of 'em. (read more to see the ad)

agency: Bartle Bogle Hegarty, London

Credits: 
agency: Bartle Bogle Hegarty, London
Average: 4.8 (6 votes)
Submitted by blabla on Wed, 05/05/2004 - 10:01.

I feel like a young lad again.

spot on Art Direction.

Submitted by Robblink on Wed, 05/05/2004 - 01:06.

F***in' awesome! Reminds me of the movie Splash with Daryl Hannah!

Submitted by caffeinegoddess on Wed, 05/05/2004 - 01:55.

That's great! Puts the arm pit ad with feet to shame.

Submitted by Dabitch on Wed, 05/05/2004 - 11:00.

aye, it's one of them "I wish I had done that".... Been able to call Boris to illustrate my ad that is.

Submitted by deep.ed on Wed, 05/05/2004 - 23:24.

I adore the tagline! And in Sweden the brand Lynx is a snowmobile...

Submitted by Dabitch on Sun, 05/09/2004 - 16:45.

These guys however say a Lynx is a waterskoter that can also be driven on snow, crazy nutters are driving their snowskoters on water!

Submitted by deep.ed on Sun, 05/09/2004 - 20:37.

Hey... this is guys who use gasoline as deo :)

Submitted by Neaner on Tue, 05/25/2004 - 19:52.

at Lynx.com you can get desktop images of the three mermaid Boris-art-ads. You may never want to open a window with work again.

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