Toys R Us - Helium (2003) - 0:30 (USA)

Wow, will you look at that *kapow*.. Uh, I mean check out the *bamm!*... Eh... Well that guys jeans at the end.. *slap!*.... Ouch. I do not get paid enough for this.
From Cutwater, San Francisco

People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"

Featuring: A $10,000,000 Jerry Seinfeld and Bill Gates
Agency: Crispin Porter + Bogusky
Factoid: On top of Jerry's ten mill, this campaign's going to have an estimated 300 million bucks behind it.

Russel Brand and Britney Spears ignore the elephant in the room for MTV

Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.

Russel Brand and Britney Spears ignore the elephant in the room for MTV

Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.