Smooth and Fatiguing

Mountain Dew Code Red... Mountain Dew LiveWire... 7up's dnl... Pepsi Blue... Dr Pepper Red Fusion... Sprite Remix... Mr. Pibb's Ravin' Bladderbuster... America has been swamped with a deluge of soda pop brand extensions, much like last year's flood of "premium" malt beverages.

Well, the novelty is wearing off. So who will survive, and who will go the way of Pepsi Clear? Time will tell. In the meanwhile, the Atlanta Journal-Constitution examines what's been going on with Vanilla Coke, and it ain't pretty.

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