What's in a name? Case# 2,351: Ikea's Gutvik Bunk Bed
Submitted by claymore on Sat, 04/19/2003 - 02:13.
In Sweden, Gutvik is a teeny village or Ikea bunk bed.
In Germany, Gutvik is something significantly different.
Ach du lieber Gott! More...
[Snicker. Snicker.] The irony of the "Better living through successful branding" line is rather remarkable.
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makes complete sense - it's a childs bed. You frolic in bed = you make children! tadah!