Nick and Norm, Doobie Brothers for a New Generation
Submitted by claymore on Fri, 02/28/2003 - 15:35.
If you live in the US and own a TV, it's highly likely your senses have been frequently assaulted by dippidy duo Nick and Norm in PSAs by the White House Office of National Drug Control Policy and paid for by Joe Six-Pack's tax dollars. Well, it was just a matter of time, and the commercial parody has arrived, courtesy of the DC-based Marijuana Policy Project and using the same line of reasoning as the real deal. View it here and judge for yourself.
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para-quoting from mpp.org : The White House Office of National Drug Control Policy spent $185 million last year on broadcast and print ads linking marijuana to violence and terror, but new evidence suggests they may be counterproductive.
An independent evaluation... reported that "there is no evidence yet consistent with a desirable effect of the Campaign on youth," while teens who saw the ads most often "tended to move more markedly in a 'pro-drug' direction" in their attitudes over time.
The exact opposite effect. I'm quite glad to see that actually as it shows teens today are aware that advertising messages come from a biased messenger... ;-)