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Breaking News

e-books Lighten the Load for Learners

A group of 18 secondary school pupils yesterday became the first students worldwide to replace their academic books with electronic devices.

David Jason is to be one of the faces of Marks & Spencer’s new TV commercials, replacing its long-running “This is not just food” campaign.

The Advertising Standards Authority of Ireland’s complaints committee examined objections to 24 advertisements and upheld 21 at its last meeting.

RTÉ has insisted the quality of The Late Late Show will not be affected by the lack of a sponsor for the programme, which begins its new season on Friday.

AdWorld Features

Getting the Message Across

Change is afoot at the Institute of Advertising Practitioners in Ireland (IAPI), the trade association that represents over forty agencies and media specialists in Ireland. Shane McGonigle, the IAPI president talks to John McGee

Interacting with the Interactive

What is Web 2.0 and why is it important to Irish marketing? From exploding cola bottles to passing a football around the world, Dermot O’Reilly assesses the relevance of engaging with accidental and sometimes deliberate online trends.

Northern Adland: How’s About Ye!

Despite the economic uncertainties that abound, there is a palpable sense of optimism within the Northern Irish advertising and media community that the good times are here at last. Brian Skelly and Séamus Bagnall report.

So, What’s New…

It is sometimes said that there is no such thing as a new idea. But a trawl through the world of marketing technology reveals a number of innovations that will affect the way brand messages are received in Ireland in 2008 and beyond. Paul Golden reports.