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Finally! I can't even recall how many emails we've gotten from people who sell the "new" media space of escalator advertising (meh, I did some in -94, get a grip) where they show off annoying handrails simply decorated with brand-logos on them or something equally boring. But here Rediffusion DY&R in Mumbai, India finally does something creative with advertising on an escalator, using it to show a man with different haircuts for Juice Salon. Ten points!

Leo Burnett Mumbai uses Hitler, Chaplin and Che for highlight marker Luxor ads.

What do highlighters do? They highlight important parts of the story, right? Here they do more than that - if you read what's been highlighted you get another story alltogether. Ten extra gold stars to the entire team for managing this, and copywriter Russell Barrett, it must have been a royal pain to do. Click on the images to get nice big one where you can read the copy.

Kudos goes to:
Ad agency Leo Burnett Mumbai

Kunal Mhabadi (Illustrator & Typographer)
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)

For world water day Ogilvy & Mather, Mumbai decided to go the educational route and actually tech us how to make your urine drinkable water in this poster, which looks a lot like old school posters in its Art Direction/ Illustration style.

It's pretty simply actually, all you need is a hole in the ground, a bucket, some tarp and rocks, the sun itself and then of course, your pee. In fact I hear that the übertough French foreign league men and Chilean army soldiers do this all the time. So next time you're at a loss for water, here you go.

Mahesh Gharat, Typographer
Piyush Pandey, Executive Creative Director
Abhijit Avasthi, Executive Creative Director
Shekhar Jha, Creative Director
Mahesh Gharat, Creative Director
Mahesh Gharat, Art Director
Anad Rane, Art Director
Shekhar Jha, Copywriter

Holy stunning photography batman!

The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.

I don't even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water... Mmmm.