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Sure, it's a neat photoshopping trick since the models actually still have their mammaries - but the scars are real in that it's the scars from Andrea Martin, director of The Breast Cancer Fund who's had mastectomies a few years ago.

The campaign for Breast Cancer awareness was created by Ken Mendelbaum at BBDO West and photographed by Heward Jue.

Eau de toilet is right!

Am I the only one who remembers a similar condoms-used-as-balloons to depict creatures engaged in sexual escapades campaign from a few years back? Help me out here, I know I've seen something a lot like this before.... but I am getting old you know. (ad inside!)

The new Pony campaign, a relaunch of Pony in 120 countries, created by fred & farid at Goodby Silverstein in San Francisco shows the star of shoes - contortionist feet!

Read more to see five print/posters from the campaign.

Since we've been looking at how you sell Axe for men in the print campaign in the USA and the print&poster campaign in UK, I thought a quick peek at the latest Sure active response print ad for women would be fun. Read more to see it.

How does Puma redeem itself after that sexy, but fake "squirt" campaign? By creating a very unsexy and "dry" ad.

Superadgrunts, click read more to see Puma the way they want to be seen.