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The week before the Wilderness Fair, which is held the 16th -18th of March in Stockholm, The Swedish Dive Association created this guerrilla campaign of modified traffic signs to lure visitors to their Diving Village, a part of the Wilderness Fair.

Those not familiar with Stockholm, here's some silly trivia - it's built on 14 major islands and has 54 bridges, in others words there's water practically everywhere. The signs carry the text www.börjadyka.nu (start diving now), encouraging readers to hop in - or hop on their website to find out more. You can swim in Stockholms waters but I wouldn't reccomend it at this spot nor now. It's cold man! (more pics inside)

We've seen the "lost wallet" ad before, not to mention the dropped passports, but here's a new twist from Miami advertising in Gothenburg.

See more inside.

Miami advertising are dogging the big food chains with a dogvertising campaign aimed to promote Willy's supermarkets low-low prices. Using dog-billboards where big dogs carry the words "High prices" cheekily spelled out in fonts and colors that look a lot like Willy's expensive supermarket competitors, and wee dogs carrying coats that read "low prices!" in Willy's logo-style Miami attracts attention to Willy's now even lower prices.

Early this Friday morning people in Stockholm, Sweden were met by bright Xmas red piggy banks that seemed to have invaded the city overnight. The little red alien piggy banks had a subtle message - when you shop at Willy's you save money, and you gotta put that somewhere.

Kläppen Ski Resort are hijacking everyone elses outdoor ads with the help of Miami guerrilla advertising agency and Confetti ad agency.

– We realized that our web-address www.klappen.se [in Swedish "klappen" is from "julklappen", that is specifically a christmas present], is really perfect for a campaign at this time of year. Everyone is running Christmas advertising and the yearly must-have Christmas gift is already decided, and as so often before it's some technical do-dah.
We think experiences that one can share are a better gift, and that's why we want to question everyone elses idea on what should be "the best Christmas gift of the year".

said Magnus Noppa, marketing ceo of Kläppen Ski Resort.

So how do you hijack everyone else's idea of the perfect gift? Simple, ride the pun of your url - point a small sign to the big posters stating "this years christmas gift? www.klappen.se"

New media? I never heard of anyone spreading their message via post-it notes before - not quite like this anyway. The nutty agency
Miami in Sweden has created a quirky campaign for Swedens scuba diving org website at the URL which translates to "start diving now", a campaign that is run exclusively on post-it notes.
Hand written post-its remind people to start scuba diving. "We are always looking for new ways of communicating, and to increase traffic to the Scuba Diving website the post-its felt natural and spot on." said Gustav Inger from Miami. The scuba site is also handritten on post-it notes, the idea has grown from there.