GoGORILLA Media Launches New Ad Concept: Advertising on Money! the press release reads.
Never mind that defacing a dollar bill is actually a federal offense - maybe they got permission? Nevermind that a pro-bono anti STD ad already won a D&AD award advertising on coins 1999, so it's not that new... And nevermind that marking dollars bills and putting stickers on coins have been a favored way of getting the word out by students, pro-bono organisations, Adbusters and small guys like Joe's truck rental since.. well, since forever. ;)
Starting today, GoGORILLA Media will begin distribution of $1 bills bearing sticker ads for "Traffic: The Miniseries" in hip bars and nightclubs throughout Los Angeles and New York.
