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Shock tactics, the big picture.

The Scotsman speculates about the effectiveness of shock tactics in advertising, when it works, and when it doesn't. Says the following about the latest Barnardo campaign.

"...the picture of a child shooting up turned heads but did not necessarily have people reaching deep into their pockets. It was obvious the image had been digitally altered, which perhaps led people to switch off..."

British Honda Accord Spot

Entertaining...



http://www.honda.co.uk/