author: Jim Aitchison Neil French rating: asin: 013012897X binding: Paperback list price: $29.99 USD amazon price: $29.99
As a cutting edge communicator, you need to know what is happening. You need to understand the changes. You need to see how they will impact on your own creative thinking process, because they will.
Strategies and briefs
The joke goes something like this: a copywriter and an account director were visiting a client in Paris. The copywriter asked the account director how to get to the client's office, and the account director handed him a map of Europe.
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
Wow, will you look at that *kapow*.. Uh, I mean check out the *bamm!*... Eh... Well that guys jeans at the end.. *slap!*.... Ouch. I do not get paid enough for this.
From Cutwater, San Francisco
People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"
Featuring: A $10,000,000 Jerry Seinfeld and Bill Gates
Agency: Crispin Porter + Bogusky
Factoid: On top of Jerry's ten mill, this campaign's going to have an estimated 300 million bucks behind it.
Russel Brand and Britney Spears ignore the elephant in the room for MTV
Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.
Russel Brand and Britney Spears ignore the elephant in the room for MTV
Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.