Heinz Ketchup. More specifically Heinz hot ketchup. Get it? Sweat. Ketchup. Hot. Do I have to buy you a burger at a vinyl seated diner to demonstrate? ;)
All 40.000 commercials in the commercial archive are in Apple's free and fab Quicktime player format.
You should download Quicktime if you don't already have it.
Ogilvy New Zealand trashed Creative Directors cars to promote the new production co "Jealous Lovers" - then filmed their reactions. If you watch carefully you can almost see Mike's eyes do that cartoony "popping out" thing. Poor guy. :)