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This campaign created to promote an excerpt from Tim Winton's new novel in the Sydney Morning Herald.

Agency : Whybin TBWA Tequila Sydney
ECD: Garry Horner
CD: Matt Kemsley
Copywriter: Steve Dodds
Agency Producer: Beau Silvester
Voice Talent : Jeremy Sims

Agency: Clemenger BBDO, Melbourne
James McGrath (Executive Creative Director)
Paul Reardon (Creative)
Julian Schreiber (Creative)
Prod. Co. : Flagstaff studios

Connex SMS Updates
Agency: Leo Burnett, Melbourne
Dylan Stephens (Editor)
Jason Williams (Creative Director)
Brendan Greaney (Copywriter)
Mel Herbert (Agency Producer)
Prod. Co. : Risk Sound
Casting by Phillip Webster

Remember the campaign for the Belgian Magazine HUMO that caff posted last week, where Hitler was a rastafarian, W Bush a hindu and Osama was a cowboy?

There's more to it - little radio ads that you can listen to here.

It is sung by American writer and broadcaster Garrison Keillor.

TBWA\Hunt\Lascaris, Johannesburg decided to go all out when advertising Twinsaver Toilet Tissue - they wrote a whole song about it. I wish we'd got more submissions of radio ads if they are all this catchy. ;)

download radio ad

Unless you're under a rock somewhere in the arctic circle and dead, you've probably caught the buzz about the American radio campaign for Bud Light. Well, after an excruciating bit of excavating and the trading of favors with friends who have ties to the mob, we've accumulated 15 of these kick-arse spots! So without further adieu, Bud Light presents... (more)

Oh boy, Claymore our real adland hero, he has collected all the shiny mp3's from the Bud Light radio campaigns:

"Instead of the archive's previous 21, we now have 27 Bud Light Real American Hero radio ads. But it doesn't stop there. In addition, we now have 13 Bud Light Real Men of Genius radio ads, 2 Budweiser UK Real American Hero radio ads that supposedly never aired in the US (if I remember correctly, Brits don't much care for light beer, so Anheuser Busch obliged and customized),

and the coup de grace... 3 Bud Light radio ads starring Charlton Heston that aired prior to the Real American Heroes campaign."

Super adgrunts click continue for the playlist... enjoy! [*yeay!*]

(note - this was previously under "scoop only at adland" since it was. For archive browing I've moved it to Radio spots)

Where have all the good men gone

And where are all the Buds?

Where's the street-wise Hercules

To fight the rising suds?

Isn't there a white knight to pump this foamy keg?

Late at night I toss and turn and spill beer on my leg

I need a hero

I'm holding out for a hero 'til the end of the night

He's gotta be strong

And he's gotta be fast

And he's gotta be drinkin Bud Light
- Bonnie Tyler-Anheuser-Busch, circa 1987 (more...)