Macquarie Dictionary - Phubbing A Word is Born - (2013) 2:30 (Australia)

McCann Melbourne are at it again, this time they're inventing words instead of dumb ways to die, and seeding the word around the world. At the end of the case study, the success of this word is a reminder that dictionaries, in particular the Macquarie Dictionary , are really really useful things.

The invented word: Phubbing. Ignoring the person in front of you in favor of your smart phone.

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