Building off of Snickers' "You're not you when you're hungry," this stunt takes the old wolf whistle construction workers and turns that stereotype on its cheeky head.
The Creative Industries Innovation Centre (CIIC) has a great video explaining to the squares what creative types actually do. Hardly the black turtleneck, beareded cool-glasses wearing type.
McCann Melbourne are at it again, this time they're inventing words instead of dumb ways to die, and seeding the word around the world. At the end of the case study, the success of this word is a reminder that dictionaries, in particular the Macquarie Dictionary , are really really useful things.
The invented word: Phubbing. Ignoring the person in front of you in favor of your smart phone.