Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.
The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.
Note from Dan Strasser, Creative Director, Bensimon Byrne:
Each year we strive to own the Halloween period by doing something unique for our fans. SVEDKA has one of the most engaged social media communities amongst spirits brands. Which allows us to gain deeper knowledge into what our audience likes and what they are talking about. Hundreds of thousands of online comments have been a treasure trove of insights about what millennials are talking about every day.
This year, we decided to bring the ongoing conversation about first world problems to life, under the campaign, ‘First World Horrors”.