M&C Saatchi LA Shines Spotlight on the San Diego Zoo’s New “Africa Rocks” Exhibit With Vibrant, Multiplatform Campaign - see full article and collected films here. This particular film is one hella trippy 1980s design flashback.

Bringing species back from the brink of extinction is the goal of San Diego Zoo Global. As a leader in conservation, the work of San Diego Zoo Global includes on-site wildlife conservation efforts (representing both plants and animals) at the San Diego Zoo, San Diego Zoo Safari Park, and San Diego Zoo Institute for Conservation Research, as well as international field programs on six continents. The work of these entities is made accessible to children through the San Diego Zoo Kids network, reaching out through the Internet and in children’s hospitals nationwide. The work of San Diego Zoo Global is made possible by the San Diego Zoo Global Wildlife Conservancy and is supported in part by the Foundation of San Diego Zoo Global.

Client: San Diego Zoo

Chief Marketing Officer: Ted Molter

Marketing Director, Communications & Interpretation: Debra Erickson

Associate Director, Design: Damien Lasater

Associate Director, Communications: Mike Warburton

Agency: M&C Saatchi LA

Executive Creative Director: Maria Smith

Associate Creative Director/AD: Ron Tapia

Associate Creative Director/CW: Ben Lay

CW/AD: Stephen Reidmiller

Director of Content Production: Dennis Di Salvo

Print Production Director: Brian Bushaw

Group Account Director: Mike Wilton

Account Director: Makeia Carrier

Print Poster Illustration:

SCROJO

Kyle Lambert

Production Company: Gentleman Scholar

Directors: William Campbell and Will Johnson

Executive Producer: Jo Arghiris

Head of Production: Rachel Kaminek

Art Director: Michael Tavarez

Producer: Nikki Maniolas

Designers: Hana Eunjin Yean, JP Rooney, Macauley Johnson, Andy Lyon, Brandon Smith, Cam Floyd, Hanna No, James Levy, Kelly Jung, Paul Kim

2D Animators: Chris Finn, Macauley Johnson, Andy Lyon, Danni Fisher-Shin, Henry Pak, Jeffrey “Jip” Jeong, Yoogin Seol

AE Compositor: Ramzee Hogan

Cel Animators: Abigail Magno, Andy Lyon, Laura Yilmaz, Sean Buckelew

3D Animators: Jamie Sawyer, Sarah Wolfe

3D Generalists: Chris Finn, Tim Hayward, Jacques Clement, Jessica Ramirez, Mike Cahill

3D Rigger: Tim Hayward

Nuke Compositor: Chris Brown, Matt Lavoy

Music Company: Yessian

Creative Director: Andy Grush

Executive Producer: David Gold

Senior Producer: Katie Overcash

Composers: Jimmy Haun, Andy Grush

Mix Company: Margarita Mix

Mixer: Paul Hurtubise

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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