VIA Rail wants you to change your habits. Not just your habits like putting ketchup on everything but also habits of not taking the train. I like how the train sound comes in when the person ponders the question "Why don't you take the train," but this is a bit of a head scratcher. I have no idea why they don't take the train and they don't really offer any reason or incentive for me to change my habits. I realize you can't do it all in a fifteen second pre-roll ad, but a little selling point would have helped.

See the other two here:

Selfie
Poker

Advertiser: VIA Rail Canada
Agency: Cossette
Media agency: Touché!
Digital agency: Tink

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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