Based on the insight that every business has their own uncrackable lingo, and Keegan-Michael Key is hilarious when he just tells it to you straight, Rocket mortgage managed an entertaining bit which reinforces the fact that their app makes taking a loan much simpler.

Client: QuickenLoan

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.