"Shots of Change." is an idea as simple as it is brilliant.
.sway PSA (pro-bono / non-profit ads)
If you happen to be in Paris next weekend, you might want to go shopping. For a good cause. BETC has once again partnered with anti-AIDS NGO called AIDES for a Fashion Charity Sale.
Two darling kids are walking on their way to school. A van appears at a stop sign. A classic kidnapping van. The kids cross the intersection and-- and nothing. The van drives off.