The Ontario Government's Ministry of the Environment and Climate Change wand to help put climate change into context, as the effects of climate change could change the agriculture of Ontario. Meaning, no more pizza topping because they won't be able to grow the vegetables. The breaking the fourth wall moment is quite funny. It's nice to see a direction that appeals to more everyday situations, rather than say, the planet as a whole. It's easier to wrap your head around what happens with the idea that the stuff you care about could forever be altered. Let's face it, doing right for the climate for pizza is easier to understand rising water levels twelve thousand miles away which we've already seen a dozen times before. PSA or not, it's an ad. The more effective the better.
Still, it feels like a missed opportunity not to give us one tip we can do in the spot, rather than just make us go to the website for more info. Especially because this spot is one of six in this campaign. All humorous, but devoid of info beyond "visit website for more info." If the situation is so dire why chance losing half the audience who can't be bothered to visit the website?