Somehow brand naming scores lowest in your average brand manager's scheme of things. Our brief was to shake things up a bit by provoking the brand manager with some mouse pad posters.
.office - supplies, service, etc. (ads)
For the past three years, Twist Director/DP Rich Michell has enjoyed an ongoing collaboration with 3M, which is currently celebrating the 30th anniversary of its popular “Post-It” brand. Twist’s Michell has directed a series of commercials for 3M and ad agency Grey Advertising. A unique partnership, the Twist-3M collaboration has resulted in the production of 15 spots featuring many of the hugely popular 3M home and office products.
To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.
We designed a new 'Name Game' to give a live experience of the kind of 'intelligent names' Albert Dali is capable of creating. It's a game that uses a little lateral thinking and visual punning.