A lot of metaphors are happening in this teaser spot for Mercedes' X Class of pick up trucks. That's right-- a Mercedes pick-up truck. The film was created entirely in CG. And while it is true you get peeks of the new vehicle here and there, this is far removed from your regular car spot with running footage over the same tired landscapes. I'm curious as to what the market is for an upscale luxury pick-up truck. Guess we'll find out soon enough.

Client: Mercedes-Benz Vans
Director of Marketing: Dr. Marion Friese
Senior Manager Marketing Communications: Sonja Schneemann
Manager Communication Private Vans: Carla Nothhelfer
Marketing Communications X-Class: Katja Best
Agency: Lukas Lindemann Rosinski
Exec. Creative Director: Arno Lindemann
Creative Director Copy: Tobias Feige
Head of Design: Dennis Mensching
Management Supervisor: Thorben Weide
Project Manager: Schouwit Berhe
Production Studio: Sehsucht
Direction: Ole Peters
Producing: Stephan Reinsch, Jan Tiller
Art Direction: Julius Brockelmann
Storyboard: Malte Romainczyk
Editing: Arthur Jagodda, Joern Fallendorf
Post-Production Studio: Sehsucht
VFX Supervisor / CG Lead: Daniel Jahnel
CG Artists: Timo von Wittken, Heinrich Loewe, Sebastian Welti, Jannes Kreyenberg, Thure Koch, Philipp von Preuschen, Frank Spalteholz, Sebastian Kowalski, Stefan Galleithner, Martin Matzeder, Rafael Vicente, Fabian Schaper, Francesco Di Luisi
Compositing Lead: Florian Zachau
Compositing Artists: Jona Maluck, Alexander von der Lippe
DMP: Steven Cormann
Colour Grading: Xavi Santolaya
Making-Of: Lisa Scheumer
Additional VFX: Important Looking Pirates
Executive Producing: Måns Björklund
Producing: Manuela Cripps
VFX Supervisor: Pietro Ponti
Music & Sound Effects: 2WEI Music, Simon Heeger & Christian Vorländer

Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment