"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches. With dashes of color, IBM stripes and a clever curve added to each billboard, they became shelters, seats and ramps. Billboards can be useful to city dwellers, and IBM is all for smarter cities.
A clever way to show that IBM is all about smart, but not sure what it's really selling.