Halfords remembers childhood, when nothing, nothing, could beat a bike. They show a crisp cold winter day and how the neighbourhood kids roll out on their new freedom wheels gifted them for christmas. Captures the feeling quite well. Knowledge well sold, I'm sure many parents in the UK will nod knowingly and make adjustments to the christmas shopping list after viewing this ad.

Agency: Mother London Client: Halfords Editor: Dan Sherwen Editing House: Final Cut DOP: Andre Chemetoff Director: Aoife McArdle Production Company: Somesuch Sound: 750 MPH Sound Engineer: Sam Robson Music: Cairobi "Zoraide" Record Label: Week of Wonders Post: Finish