The Malloy Brothers shot this new ad for GSD&M & Goodyear. It shows the coming of age of NASCAR sweetheart Dale Earnhardt Jr, who has been challenged, tested, and run around racetracks until victorious. The launch of the campaign "Driven Like Jr" signifies a new relationship between Goodyear and the storied driver. This relationship with Dale Jr. gives Goodyear the opportunity to tell a co-creation story in a way no other brand in the category can, one that’s surprisingly parallel. It’s all about the process it takes to create a racing legend, whether that be a man or a tire.

In addition to the TV spot, there is a fully integrated campaign that features Dale Jr as the star of digital and print ads.

AGENCY Agency: GSD&M Launch Date: 2/21 Spot Title: “Made” Chief Creative Officer: Jay Russell Group Creative Directors: Bill Bayne, Bill Marceau Art Director: Dale Austin Writer: Brandon Curl Executive Producer: Marianne Newton Director of Integrated Production: Jack Epsteen SVP/Managing Director: Maureen Barry Prod Company: Superprime Films Director: Malloy Brothers, Emmett and Brandon Editor: Paul Kumpata/EXILE Photographer: N/A Stylist: N/A Art Buyer: N/A Account Service: Jeff Orth, Dan Martin, Gigi Baffi Project Management: Sara Rosales, Patrick Soto Marketplace Planning: Michael Dezso PRODUCTION COMPANY FOR VIDEO AND WEB: Agency: Superprime Films Director: Malloy Brothers Producer: Roger Zorovich