This campaign is getting sillier and sillier. So silly we have no reached novelty T-shirts on manatees level of silly.

Client Credits:
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Manager: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware

Agency Credits:
SVP, Group Creative Director: Steve Bassett
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
SVP, Executive Producer: Brett Alexander
Producer: Brian Fox
Junior Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
VP, Group Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Senior Project Manager: Karen McEwen Gates

Production Company: RadicalMedia, LLC
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Executive Producer: Frank Scherma
Head of Production: Cathy Dunn

Post Production House: MackCut and The Mill – New York

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.