Everyone hates Facebook as evidenced by this spot for Facebook. But now, Facebook has decided to make you hate it less by actually giving you control you want. Instead of feeding you an algorithm of stuff you really don't want to see, it's now decided that maybe you should have some control over what comes through your feed. Okay, whatever. All I know is, I left Facebook last year and gained an extra hour and a half of my life back every day. In a sense you could say I hid Facebook.
Client: FACEBOOK VP, CMO Gary Briggs VP, Consumer & Brand Marketing Rebecca Van Dyck Director of Marketing Communications Jennifer Henry Brand Marketing Communications Manager Kate Johnson Country Marketing Communications Manager Germany Ineke Paulsen Consumer Marketing Research Manager Rick Malins WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Szymon Rose, Daniel Schaefer Art Director Irene Kugelmann, Riccardo Rachello Copywriter Mohamed Diaa Head of Broadcast Production Joe Togneri Head of Art Buying Maud Klarenbeek Broadcast Producer Jaime Tan Art Producer Rachel Perry Planner Martin Weigel Communications Planner Josh Chang / Wes Young Group Account Director Kathryn Addo Account Director Eleanor Thodey Account Manager Louise Rahman Studio Artist Noa Redero Project Manager Loes Poot Business Affairs Kacey Kelley FILM PRODUCTION PRODUCTION COMPANY RADICAL MEDIA Director Ralf Schmerberg Director of Photography Ralf Schmerberg, Katja Oortman Producer Birgit Damen Executive Producer Ben Schneider EDITING COMPANY CROSSHILL STUDIOS Editor Bobby Good AUDIO POST WAVE AMSTERDAM Sound Designer/Mixer Alex Nicholls-Lee Audio Post Producer Mirjam Gevers MUSIC Extreme Music / Premium Beat / Bruton Music / Audionetwork / Hummingbird Music POST PRODUCTION GLASSWORKS AMSTERDAM Flame Kyle Obley Design + Animation Kerry Murphy, Gregory Solenström Colorist Matt Hare Producer Jason Bartnett Head of Production Anya Kruzmetra PRINT PRODUCTION PRODUCTION COMPANY APRILMAY Photographer Katharina Poblotzki @ Soothing Shade Berlin Executive Producer Christian Jacks