PSA Equal Pay Day Europe - Being a woman transgender model Amazon Eve (2016)

How.... I'm not sure if I want to use the word "daring" here, to have a transgender speak about being a woman, and equal pay. Bold, perhaps. Erika Irvin, who goes by the stage name Amazon Eve shares thoughts about being a woman - we have "more choices in clothes" (oh joy!) and can apparently say no to sex by stating we have a headache.

Really, now?

This sounds more like we're ticking off clichés than actually discussing womanhood, but I digress. Set to classical music and lingering black and white beauty-shots, all filmed in LA with award-winning director Koen Mortier, this is sure to get some attention due to its controversial nature. It is the not the first time that mortierbrigade has tackled this controversial issue head-on, having created many campaigning films in the past. These include the film it created with porn star Sasha Grey in 2012, explaining how the adult film industry is one of the only places in the world where women earn more than their male counterparts.

Charlotte Coddens, spokesperson, mortierbrigade, comments: “At mortierbrigade we pride ourselves on viewing the world differently and that is why the team felt compelled to offer our voices in support of the equal pay issue, telling the story from an angle that had never been explored before. Transgender icons such as Caitlyn Jenner, and Erika herself, have put the issues of transgender people on the agenda globally, which is why we felt that Erika’s story was a new way of exploring this inequality from a positive and inspiring angle.”

Vera Claes, secretary general, Equal Pay Day Europe, comments: “Who better to bring to life the problem of unfair pay than Erika - someone who has experienced the issue from both sides of the table. Share your support for women around the world, using #PayMeLikeAMan.”

I would really like to know what you think of this, please do comment here.

Advertiser: Equal Pay Day Europe
Client: Vera Claes, Lodewijk Bleijerveld, Zita Gurmai

Agency: mortierbrigade
Creative direction: Jens Mortier, Joost Berends, Philippe De Ceuster
Strategic Director: Vincent D’Halluin
Business Director: Charlotte Coddens
Producer: Lore Meert
Creative team: Kwint De Meyer, Willem De Wachter, Joost Berends, Koen Mortier

Production company: Czar
Director: Koen Mortier
Producer: Joop Haesen, Eurydice Gysel
Producer LA: Kimi A.E. Porter
Postproducer Bieke De Keersmaecker
DOP: Stoeps Langensteiner
Editor: Martin Leroy
Sound: Senjan Jansen
Grading: Joost Van Kerckhove
Online: Moxy
Music: Lascia ch'io pianga (Air de Almirena) by Ragin Derek Lee, Christophe Rousset, Les Talens Lyriques & Ewa Mallas-Godlewska / Naïve Records